About Yawn & Wonder

Yawn & Wonder is a calming bedtime brand for children and parents, aiming to bring calm, comfort, and consistency to bedtime routines for families everywhere. The brand creates peaceful sleep content, including sleepy music, soothing stories, bedtime affirmations, and dreamy animated visuals designed to help kids wind down and fall asleep. Our goal is to grow a community of parents and caregivers, share calming sleep content for kids, and eventually sell digital downloads and bedtime-related merchandise. The type of content planned to be shared includes animated sleep videos, sleepy music, daily bedtime affirmations, parenting tips, and occasional blog posts with bedtime routines and emotional wellness ideas. The website will require video embedding, a blog section, social media links, an email sign-up form, a downloadable file section for affirmation cards, and space to eventually add a shop for merch and digital products. Yawn & Wonder stands out by blending calming bedtime visuals with original sleep affirmations, music, and stories designed for both kids and parents. The brand's mascot, Cosmo the Star Cub, guides families through dreamy, peaceful routines in a fun, soothing, and emotionally supportive way, focusing on connection and building a cozy, magical, modern, and meaningful brand.